A DIVISION OF EDITH LANCES BRAS!!!

In 2016 a client walked into her lingerie shop 3 weeks postpartum. She had a wedding coming up and her standard bra was not cutting it for her fitted evening gown.

Skilled with a sewing machine, got tinkering; reshaping old bras to do new tricks. She realized she had made something totally innovative. Bras with more support for women with larger cup sizes. After all, bras should fit us — we shouldn’t have to fit the bras!

As a small, female-owned business, we’re challenging the intimate apparel industry with honest, gimmick-free solutions that go beyond A-D cups. We’ve crafted bras with special patent pending features for support, security, and comfort—so that every woman, in any season of life, can look (and feel!) her best.