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Blog posts tagged with 'plus size bras'

37 Years of Selling High Quality, Inclusive Lingerie!  

abra4me celebrates 37 years in business

It’s hard to believe that we’ve been in the lingerie industry for almost four decades now, and we couldn’t have done it without our loyal customers. As we celebrate this achievement, let’s look back at how aBra4Me started and how the journey has gone so far.

Background & Company Founding

Our founder Jackie has been working in the lingerie industry since she was 17 years old. She worked her way through college as she earned two degrees.

Jackie got the experience she needed to start aBra4Me by working at Bra World in Troy, MI. She wasn’t thrilled about working at a place called “Bra World,” but they had been reaching out to her teacher for any students who may want to work there and so Jackie took the interview as a favor. She immediately showed her talent for working in the industry and making an impact on the stores. She was quickly promoted to assistant manager, then manager, and finally a buyer for all of Bra World’s four locations. Her bosses realized Jackie’s ability and began to mentor her, flying her with them to NYC to learn more about being a foundation, sleepwear, and swimwear buyer.

In 2001, www.braworld.ws was launched and entered Bra World into the online competition. By 2007, they decided to change their name to aBra4Me to match their phone number, 866-a-Bra-4-Me. In 2010, aBra4Me became a fully online business when it closed the last of its brick-and-mortar stores.

Changes in the Industry & Company

There have been plenty of changes both within the company and the industry that aBra4Me has had to overcome. The most important industry change for aBra4Me was the move toward more inclusive sizing. Back when Jackie started out even a DDD cup size didn’t exist. Now, we sell 7 styles in M cups and 3 with an O cup!

Most recently, the COVID-19 pandemic put tons of stress on all kinds of industries. While it was helpful that aBra4Me was no longer relying on foot traffic to stores, the shutdown still put a damper on online sales and shipping logistics. In times of crisis, women tend to look more at how they can care for friends and family rather than their own personal needs. This means things that people don’t see all the time, like bras and underwear, can be ignored for the time being. While foundation sales took a big hit during the pandemic, online bra sales were able to push us through and keep our company afloat.

Another change that affected our customers directly was the shutting down of Edith Lances. Until they shut down just before the pandemic hit, Edith Lances bras were some of our top sellers. We had customers who were loyal to the brand and didn’t want to see them go. Luckily for everyone, Kaylark was able to buy out Edith Lances and continue to manufacture their products. This was a huge relief for us and for the many women who had found their perfect bras from Edith Lances.

aBra4Me | Online bra shopping for all women

You can’t beat the comfort and confidence that comes with finding the perfect bra for you. It’s historically been a tough thing to find, with limited size ranges and bras not being made for certain body types. But at aBra4Me, we’ve got a selection of high-quality bras that are guaranteed to fit women of all shapes and sizes. We can even help you find the best fit for your personal size and body shape. We want you to experience what a perfect bra looks and feels like – you deserve it.

Give us a call today at (866) 227-2463 to learn more about finding the perfect bra for you by sending in an online contact form.

Edith Lances Bras Are Back!  

For 36 years, Edith Lances has been a top seller of bras in an inclusive range of sizes for women of all shapes and sizes. Before the COVID Pandemic hit, Edith Lances had to temporarily close. With this temporary closing, business took a hit and sales dropped heavily. It was beginning to look like women who had found their perfect bras from Edith Lances were out of luck. But, Kaylark recently bought Edith Lances! This means that the minimizing bras that Edith Lances were known for are back on the market and women who were frustrated from searching high and low for an equivalent bra no longer have to worry.

Edith Lances

Edith Lances has been selling bras since 1937! In that time they’ve helped thousands and thousands of women with their unique minimizer bras. Minimizer bras are designed to provide the extra support you need under the bust to keep the pressure off your shoulders and neck. With a classic lace cup design, these bras also minimize your bust size. They can help you look two sizes smaller!

Edith Lances is a company that cares about high quality for its customers. Every Edith Lances bra is hand sewn by union workers in the U.S. This means that when you bought an Edith Lances bra, you bought an ethical, durable, and comfortable product that is worth the price.

Kaylark

Kaylark bras are created with a similar mission to Edith Lances, which is why the merger of the companies has worked out so well. In 2016, the founder of Kaylark was 3 weeks postpartum and looking for lingerie that would keep her comfortable and confident during her upcoming wedding. She couldn’t find anything in stores, so she got out a sewing machine and created her own. When she was done, she had a comfortable, flattering bra that offers the right amount of support for women with larger cup sizes.

Now, she’s turned this discovery into Kaylark, a female-owned small business that specializes in creating bras for women outside of the A-D cup range. Kaylark bras are comfortable and created with special patent and patent pending features to improve their support, comfort, and security. They minimize in the same manner as the Edith Lances you have grown to love and haven’t been able to replace. 

Take a look at a few of their bras below:

Kaylark #B003 Underwire Minimizer Bra

Picture of Kaylark #B003 Underwire Minimizer Bra

 

Kaylark #4003 Sophie Satin Underwire Minimizer Bra


 

Kaylark #4002 Bijou Tafetta Underwire Minimizer Bra

ABra4Me | Comfortable, flattering bras for women of all shapes & sizes

At ABra4Me, our mission is to help every woman we can find the perfect bra. Perfect in comfort, support, and look. You shouldn’t have to sacrifice any of the three, no matter what size bra you need. Our skilled sales staff can help you find the perfect kind of bra for your needs. We’ll help you find one that doesn’t just fit your size, but your body shapes as well. We’re happy to help women find bras that are comfortable as well as figure-flattering.

If you want to find the perfect bra in any size, take a look at our website or give us a call at (866) 227-2463 today!

Back-to-School Bra Shopping

abra4Me's back to school bras

 

It’s time to start that back-to-school shopping list. It is always exciting to start the new school year off with the latest styles and fun accessories.  When you set out to shop, don’t forget to include some new bras in your search as they are an essential staple item in all wardrobes.  Be sure to start at abra4Me.com as we have a great selection at discounted prices.

 

Your new wears will look even better when worn over new bras. A great fitting bra is an essential part of your first-day-of-school outfit.  abra4Me.com is here to show you a few of our customer’s favorites and help you complete your back-to-school shopping.

 

 BARELY THERE BRA BY BALI #103

BARELY THERE BRA BY BALI #103
(also 30% off right now)

This silky crop top caresses your every curve, for the ultimate easy-on-you bra. This is a pull-up or overcrop top with no hardware!

Additional features:

  •       Soft, no-tag microfiber fabric fits like a second skin.
  •       Comfort-ribbed under-band stays in place gently--no hardware to chafe or dig.
  •       Irritated by ordinary bras? Here's your soothing solution.
  •       Perfect leisure bra or sleep bra.

CHAMPION #1602 SPORTS BRA

CHAMPION #1602 SPORTS BRA
(also 20% off right now)

Its adjustable gel-cushioned straps help relieve stress on shoulders. Mesh panels add cool ventilation exactly where you want it and the super-soft high-tech fabric wicks moisture away and dries quickly.

 

Additional features:

  •       Wire-free molded
  •       Max Support / High Support
  •       Smooth non-chafe lining and bottom band
  •       Adjustable tag-free back 
  •       Cushioned hook-and-eye closure

 

CORTLAND INTIMATES/VENUS #7101 NO WIRE BRA 

CORTLAND INTIMATES/VENUS #7101 NO WIRE BRA
(also 10% off right now)

This is a full-support underwire bra. Its cushioned straps prevent shoulder strain.  It is Cortland Foundation's best-selling underwire bra. 

Additional features:

  •        Adjustable straps, comfort straps
  •        Three sectioned cups and wide straps for optimal fit
  •        Extra-firm support

 GODDESS #6090 KIERA BRA

GODDESS #6090 KIERA BRA  
(Free Shipping)

Kiera underwire style offers ultra-supportive satin simplex fabric. Full cup with side sling design, sheer at the top with v neck feature, limited stretch straps for comfortable all-day support. Three sectioned cups plus side panel offers great support and shape.

Additional features:

  •       Sheer top cup with V-neck plunge
  •       Flattering neckline
  •       Limited stretch strap for comfort
  •       Two or three rows of hook and eyes dependent on size.
     

aBra4Meoffers all of your favorite brands with most at discounted prices.  Feel free to browse our website to find the styles you love for this upcoming school year!

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