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Celebrating 36 Years in the Lingerie Business!

36 years in business

Jackie of aBra4Me.com will be celebrating 36 years in the lingerie business this month.  We will be interviewing Jackie on the past, present, and future of the lingerie industry.

Jackie, what is your professional background?

I had one other job at 17 years old besides this so I can say I’ve been working at this for 36 years. I went to college while working and obtained 2 associate degrees from OCC in Business Administration and Liberal Arts.

 

How did aBra4Me.com come into formation?

I started working at Bra World in Troy, Mi a division of LuLu’s Lingerie on 9/28/1985. I never wanted to work at a place called “Bra World” but went to an interview as a favor to my teacher as they kept bugging him for employees. The rest as they say is history. After graduating high school I was quickly promoted to assistant manager at a new location in Novi Mi. After a year I was promoted to manager and then as a buyer for all 4 locations.

My bosses were always leaders in the industry and flew me back and forth to NYC and mentored me into a great foundation, sleepwear, and swimwear buyer.

On 8/20/21 we launched www.BraWorld.ws just before the attacks of 9/11. The nation was silent. It took a few months to get rolling and heal. On 7/18/2007 we changed the website name to match our phone number 866-a-Bra-4-Me (866-227-2463) and www.aBra4Me.com was launched. As of 2010 all 4 brick and mortar stores closing leaving just the website.

 

What major changes have occurred in the industry through the years?

The biggest change has been women’s bra sizes. When I started in 1985 there was no such thing as a DDD cup bra.

Now we have 7 styles in M cups and 3 bras styles that are made up of an O cup!

 

Is there any event that has drastically affected the company in its journey?

The two biggest events were the attacks of 9/11 and recently Covid-19. When there is a crisis of any kind women tend to neglect themselves and put their families first. So, the first thing to neglect is garments that no one can see. It’s easy to live with an old bra or holes in your underwear and sacrifice for your family. Even though online sales pushed the world through life during Covid-19 the foundation business suffered greatly.

We are still in the full effect of factories being shut down every time someone comes down with Covid to sanitize; fabric shortages and most recently worker shortages. So many factories have pallets of merchandise stuck on containers or can’t obtain a container to ship products.

 

What were some significant challenges you’ve faced and how did you get past them?

There have been so many such as world events, industry changes, price mandating, new competition, and of course, Covid-19 that have all impacted small businesses including the lingerie industry. As each challenge arises, you need to take a breath and a step back, analyze the situation and overcome the hurdle one day at a time.  Sometimes you come out better than you started and other times you just do the best you can.  I also pray and know that GOD will push me through and give me the strength to work hard and strive for success. My old boss used to tell me there is room for everyone to just put blinders on and push forward. I can always hear her voice pushing me on!

 

How do you see the future of the industry?

I see more small companies going out of business or being bought by bigger companies only to be crushed and disappear. It’s sad for me to see small businesses not rolling with the times and viable.

The “online” wave is swift and fierce. It takes a strong person to see changes and adapt.

I can also see more size extensions. Finally, we are seeing bigger sizes to meet the demand and more fashionable styles.


Feel Your Most Confident and Comfortable This School Year with Bras at aBra4Me.com!

Find great deals on Goddess bras, Elila bras, Exquisite Form bras, Cortland Intimates/Venus bras, Edith Lances bras, and more all on aBra4Me.com.  With free shipping on most items and orders $100 and above, aBra4me.com has the quality products here for you!

At aBra4Me, we believe that women should embrace their curves and treat themselves with high-quality bras and other lingerie items that make them feel and look their best.  Order directly from our website or give us a call at (866) 227-2463.  You can also reach out to us with any questions you may have through the contact form on our website.

 

 

Teal Is the New Black!

Every woman deserves to have a bra that makes her feel beautiful and comfortable.  Our busy schedules don’t have the time to worry about the discomfort of our bras.  That is why we sell Elila bras at aBra4Me.com some of the most affordable bras on the market!  So, ditch dealing with going to the major retailers and find your bra fit just for you from a brand that truly cares about your comfort and well-being!

First of all, Elila is owned and designed by a woman.  The brand itself strives to empower women by making bras that fit fuller-figured, full-busted women with unmatched bust support compared with other brands.  They ensure the wearer feels more confident with the first snap with seams stitched in structurally benefitting areas to offer the best and most supportive feel in most plus-size bras.

This brings us to one of our most popular items here at aBra4Me.com, the Elila #2311 underwire bra!  This full support bra and matching cheeky panty delivers a flexible fit without compromising the support of your bust.  With stretch lace lining and inner slings, this bra offers a modern shape and appearance with a classic three-section cup fit.

Featuring the new teal color (in addition to red, ivory, gray, and black), this bra not only makes you feel supported and comfortable, but it also looks gorgeous, too!  What’s more, is the Elila 2311 bra is now 20% OFF!

The most beautiful bras and lingerie only at aBra4Me.com!

You will always find great deals on Goddess brasElila brasExquisite Form brasCortland Intimates/Venus brasEdith Lances bras, all different kinds of panty girdlebustier, or lingerie brands, and more, all on aBra4Me.com.  With free shipping on most items and orders $100 and above, aBra4me.com has the quality products here for you!

At aBra4Me.com, we believe that women should embrace their curves and treat themselves with high-quality bras and other lingerie items that make them feel and look their best.  Order directly from our website or give us a call at (866) 227-2463.  You can also reach out to us with any questions you may have through the contact form on our website.

Start the New Year Right — Size Up in 2021!



Most of us will struggle in finding the right size bra that fits snug and causes almost zero issues for us, even worn all throughout the day.  Specialty bras are very expensive and won’t always last you as long as you need them to.  Here at aBra4Me.com, we can show you how to determine your bra size, so you can start your new year feeling good about yourself!

Did you know that between 70 and 85% of women are not wearing a proper-fitting bra?  Either they're wearing the wrong size or the wrong style for their figure.  Our handy Fitting Room makes it easier to find a bra or panty that fits you.  Just follow the instructions in the video.  Keep in mind that you get the best results when someone else measures for you.

What might count the most is that every single transaction at aBra4Me.com is handled by a human, no questions asked!  From start to finish, our 35 years of consulting experience will guide you to the best underwear you’ve ever had.  Think of it this way… by shopping with a small business like aBra4Me.com, you will always have a more personable experience than shopping for bras or underwear at a big retailer.

We know how difficult it can be with our busy schedules to shop around for the right undergarments that fit us just the way we need them to.  We don’t have the time to fit into an uncomfortable bra you bought on sale, only for you to go back to shopping for a new one.  Bras, lingerie, leggings, girdles, hosiery, and other underwear needs to fit you snug and comfortably.  Also, these items need to provide you with all-day support and blend seamlessly with all the colors of your wardrobe.

Our online store prioritizes brands that serve women who love the way they feel in any kind of undergarment they need.  Check out our user-friendly online collection, then you can spread the word about how you found a match made in heaven with an undergarment that fits you just right!  It’s time to take charge in 2021.  Take care of yourself and the way you feel by focusing on comfort and starting the new year off on the right foot!

At aBra4Me.com, we understand how very important it is to feel at your best all the time.  Your bra should empower you and make you feel like you can accomplish anything.  You have the power to do, say, or act however you choose.  Our brand is all about confidence, especially in the way that our bra fits every day.  With one of our best fitting bras for you, we can show you how to be in control… because you are beautiful!

Start 2021 out feeling fabulous with a perfect fit bra from aBra4Me.com!

 

We’ve all had a long 2020, so let’s spice it up in the new year!  Start it off with the Elila #6621 Strapless Longline Bra.  Our Strapless Longline (available in both lace & satin) holds you up all day (and night).

This longline bra is available in black, nude, and mocha (coming soon!) and will provide all the support (17 bones) and all the sexy (oooh, lace) you're craving for.

Move on to our lace collection featuring Carnival Creations #213, a backless strapless bra.  It is designed to wear under the most daring and baring outfits. It features a low plunge front and back and is made of all lace and lightly lined with fiberfill. The two-inch elastic waistband prevents ride up.

 

To keep things looking smooth, we suggest the Rago #6207 Lacette Girdle.  It is made of Parisian Powernet lace and features exclusive contour bands that shape the waist, hips, back, and derrière.  Its high waist smooths away the midriff bulge and the flexible front and side boning provide comfort and shaping.

You will always find great deals on Goddess brasElila brasExquisite Form brasCortland Intimates/Venus brasEdith Lances bras, all different kinds of panty girdle, bustier, or lingerie brands, and more, all on aBra4Me.com.  With free shipping on most items and orders $100 and above, aBra4me.com has the quality products here for you!

At aBra4Me, we believe that women should embrace their curves and treat themselves with high-quality bras and other lingerie items that make them feel and look their best.  Order directly from our website or give us a call at (866) 227-2463.  You can also reach out to us with any questions you may have through the contact form on our website.

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