Instead of filing into the mall this year for holiday gifts and waiting in never-ending lines, get your shopping done online! What is the one thing that most women truly need, but consistently have trouble finding? A bra that fits correctly, is comfortable to wear and looks great. Finding a bra that checks one of those boxes isn’t hard to do, but it’s not easy to find a bra that delivers all three—unless you’re shopping with aBra4Me. You can give the gift of style, comfort, and confidence with our wide selection of bras and lingerie that are available in a range of sizes that include everyone. Check out our new products, and take a look at our featured products below!

Paramour by Felina Abbie Full-Figure Bra 235047

Set up the perfect foundation for any outfit with this women's bra from Paramour by Felina.

PRODUCT FEATURES

• Moisture-wicking technology
• Gorgeous lace T-back, underwire T-shirt bra
• Prevent show-through with seamless foam-lined cups
• Adjustable shoulder straps
• Lightly lined, seamless cups
• Anti-static
• Underwire

FIT & SIZING

• Snap front

Exquisite Form #30109 Flutter Sleeve Nightgown

If you looking for a little comfort and joy this season, may we suggest Exquisite Form?  You can just feel the romance and comfort with our Exquisite Form Flutter Sleeve Gown. The elegant flutter sleeve offers moderate coverage and is designed to move with you during sleep. This is the perfect nightgown year-round!  This amazing gown is 25% off, in stock,  and ready to ship.

Details:

• Silky and breathable nylon tricot knit fabric that is easy-care
• Knee-length gown with flutter sleeves for maximal comfort and ease of movement
• Delicate floral embroidery applique at the neckline with gathered pleats at the bust for a feminine appeal
  

While you’re on our website browsing around for that perfect gift for someone on your list (and hopefully for yourself as well,  know that aBra4Me ALWAYS offers FREE SHIPPING on Goddess, Elomi, Wacoal, Calida, Lunaire, Va Bien products!

ABra4Me | Online shopping for the perfect bra

There’s no better feeling than finding a bra that not only looks good but feels good, too. At ABra4Me, we sell high-quality bras in a wide range of sizes for every body type so that everyone can find the perfect bra for them. Looking for a bra to gift a friend or loved one but aren’t sure which size is best for them? We also offer gift certificates so they can choose the exact bra they want without having to spend their own money. The perfect bra from ABra4Me is both a thoughtful and useful gift, look through our site today so you can give someone the perfect gift this holiday season.

To learn more, give us a call at (248) 499-6303 or send in an online contact form and we’ll answer any questions you have!

It’s hard to believe that we’ve been in the lingerie industry for almost four decades now, and we couldn’t have done it without our loyal customers. As we celebrate this achievement, let’s look back at how aBra4Me started and how the journey has gone so far.

Background & Company Founding

Our founder Jackie has been working in the lingerie industry since she was 17 years old. She worked her way through college as she earned two degrees.

Jackie got the experience she needed to start aBra4Me by working at Bra World in Troy, MI. She wasn’t thrilled about working at a place called “Bra World,” but they had been reaching out to her teacher for any students who may want to work there and so Jackie took the interview as a favor. She immediately showed her talent for working in the industry and making an impact on the stores. She was quickly promoted to assistant manager, then manager, and finally a buyer for all of Bra World’s four locations. Her bosses realized Jackie’s ability and began to mentor her, flying her with them to NYC to learn more about being a foundation, sleepwear, and swimwear buyer.

In 2001, www.braworld.ws was launched and entered Bra World into the online competition. By 2007, they decided to change their name to aBra4Me to match their phone number, 866-a-Bra-4-Me. In 2010, aBra4Me became a fully online business when it closed the last of its brick-and-mortar stores.

Changes in the Industry & Company

There have been plenty of changes both within the company and the industry that aBra4Me has had to overcome. The most important industry change for aBra4Me was the move toward more inclusive sizing. Back when Jackie started out even a DDD cup size didn’t exist. Now, we sell 7 styles in M cups and 3 with an O cup!

Most recently, the COVID-19 pandemic put tons of stress on all kinds of industries. While it was helpful that aBra4Me was no longer relying on foot traffic to stores, the shutdown still put a damper on online sales and shipping logistics. In times of crisis, women tend to look more at how they can care for friends and family rather than their own personal needs. This means things that people don’t see all the time, like bras and underwear, can be ignored for the time being. While foundation sales took a big hit during the pandemic, online bra sales were able to push us through and keep our company afloat.

Another change that affected our customers directly was the shutting down of Edith Lances. Until they shut down just before the pandemic hit, Edith Lances bras were some of our top sellers. We had customers who were loyal to the brand and didn’t want to see them go. Luckily for everyone, Kaylark was able to buy out Edith Lances and continue to manufacture their products. This was a huge relief for us and for the many women who had found their perfect bras from Edith Lances.

aBra4Me | Online bra shopping for all women

You can’t beat the comfort and confidence that comes with finding the perfect bra for you. It’s historically been a tough thing to find, with limited size ranges and bras not being made for certain body types. But at aBra4Me, we’ve got a selection of high-quality bras that are guaranteed to fit women of all shapes and sizes. We can even help you find the best fit for your personal size and body shape. We want you to experience what a perfect bra looks and feels like – you deserve it.

Give us a call today at (866) 227-2463 to learn more about finding the perfect bra for you by sending in an online contact form.

For 36 years, Edith Lances has been a top seller of bras in an inclusive range of sizes for women of all shapes and sizes. Before the COVID Pandemic hit, Edith Lances had to temporarily close. With this temporary closing, business took a hit and sales dropped heavily. It was beginning to look like women who had found their perfect bras from Edith Lances were out of luck. But, Kaylark recently bought Edith Lances! This means that the minimizing bras that Edith Lances were known for are back on the market and women who were frustrated from searching high and low for an equivalent bra no longer have to worry.

Edith Lances

Edith Lances has been selling bras since 1937! In that time they’ve helped thousands and thousands of women with their unique minimizer bras. Minimizer bras are designed to provide the extra support you need under the bust to keep the pressure off your shoulders and neck. With a classic lace cup design, these bras also minimize your bust size. They can help you look two sizes smaller!

Edith Lances is a company that cares about high quality for its customers. Every Edith Lances bra is hand sewn by union workers in the U.S. This means that when you bought an Edith Lances bra, you bought an ethical, durable, and comfortable product that is worth the price.

Kaylark

Kaylark bras are created with a similar mission to Edith Lances, which is why the merger of the companies has worked out so well. In 2016, the founder of Kaylark was 3 weeks postpartum and looking for lingerie that would keep her comfortable and confident during her upcoming wedding. She couldn’t find anything in stores, so she got out a sewing machine and created her own. When she was done, she had a comfortable, flattering bra that offers the right amount of support for women with larger cup sizes.

Now, she’s turned this discovery into Kaylark, a female-owned small business that specializes in creating bras for women outside of the A-D cup range. Kaylark bras are comfortable and created with special patent and patent pending features to improve their support, comfort, and security. They minimize in the same manner as the Edith Lances you have grown to love and haven’t been able to replace. 

Take a look at a few of their bras below:

Kaylark #B003 Underwire Minimizer Bra

Kaylark #4003 Sophie Satin Underwire Minimizer Bra

Kaylark #4002 Bijou Tafetta Underwire Minimizer Bra

ABra4Me | Comfortable, flattering bras for women of all shapes & sizes

At ABra4Me, our mission is to help every woman we can find the perfect bra. Perfect in comfort, support, and look. You shouldn’t have to sacrifice any of the three, no matter what size bra you need. Our skilled sales staff can help you find the perfect kind of bra for your needs. We’ll help you find one that doesn’t just fit your size, but your body shapes as well. We’re happy to help women find bras that are comfortable as well as figure-flattering.

If you want to find the perfect bra in any size, take a look at our website or give us a call at (866) 227-2463 today!

Jackie of aBra4Me.com will be celebrating 36 years in the lingerie business this month.  We will be interviewing Jackie on the past, present, and future of the lingerie industry.

Jackie, what is your professional background?

I had one other job at 17 years old besides this so I can say I’ve been working at this for 36 years. I went to college while working and obtained 2 associate degrees from OCC in Business Administration and Liberal Arts.

How did aBra4Me.com come into formation?

I started working at Bra World in Troy, Mi a division of LuLu’s Lingerie on 9/28/1985. I never wanted to work at a place called “Bra World” but went to an interview as a favor to my teacher as they kept bugging him for employees. The rest as they say is history. After graduating high school I was quickly promoted to assistant manager at a new location in Novi Mi. After a year I was promoted to manager and then a buyer for all 4 locations.

My bosses were always leaders in the industry and flew me back and forth to NYC and mentored me into a great foundation, sleepwear, and swimwear buyer.

On 8/20/21 we launched www.BraWorld.ws just before the attacks of 9/11. The nation was silent. It took a few months to get rolling and heal. On 7/18/2007 we changed the website name to match our phone number 866-a-Bra-4-Me (866-227-2463) and www.aBra4Me.com was launched. As of 2010 all 4 brick and mortar stores closing leaving just the website.

What major changes have occurred in the industry through the years?

The biggest change has been women’s bra sizes. When I started in 1985 there was no such thing as a DDD cup bra.

Now we have 7 styles in M cups and 3 bras styles that are made up of an O cup!

Is there any event that has drastically affected the company in its journey?

The two biggest events were the attacks of 9/11 and recently Covid-19. When there is a crisis of any kind women tend to neglect themselves and put their families first. So, the first thing to neglect is garments that no one can see. It’s easy to live with an old bra or holes in your underwear and sacrifice for your family. Even though online sales pushed the world through life during Covid-19 the foundation business suffered greatly.

We are still in the full effect of factories being shut down every time someone comes down with Covid to sanitize; fabric shortages and most recently worker shortages. So many factories have pallets of merchandise stuck on containers or can’t obtain a container to ship products.

What were some significant challenges you’ve faced and how did you get past them?

There have been so many such as world events, industry changes, price mandating, new competition, and of course, Covid-19 that have all impacted small businesses including the lingerie industry. As each challenge arises, you need to take a breath and a step back, analyze the situation and overcome the hurdle one day at a time.  Sometimes you come out better than you started and other times you just do the best you can.  I also pray and know that GOD will push me through and give me the strength to work hard and strive for success. My old boss used to tell me there is room for everyone to just put blinders on and push forward. I can always hear her voice pushing me on!

How do you see the future of the industry?

I see more small companies going out of business or being bought by bigger companies only to be crushed and disappear. It’s sad for me to see small businesses not rolling with the times and viable.

The “online” wave is swift and fierce. It takes a strong person to see changes and adapt.

I can also see more size extensions. Finally, we are seeing bigger sizes to meet the demand and more fashionable styles.

Feel Your Most Confident and Comfortable This School Year with Bras at aBra4Me.com!

Find great deals on Goddess bras, Elila bras, Exquisite Form bras, Cortland Intimates/Venus bras, Edith Lances bras, and more all on aBra4Me.com.  With free shipping on most items and orders $100 and above, aBra4me.com has the quality products here for you!

At aBra4Me, we believe that women should embrace their curves and treat themselves with high-quality bras and other lingerie items that make them feel and look their best.  Order directly from our website or give us a call at (866) 227-2463.  You can also reach out to us with any questions you may have through the contact form on our website.